Paid acquisition for $1M–$30M DTC Shopify brands. One senior operator, $400K+/mo in active spend across Meta, Google, Pinterest, TikTok, and Snapchat. No junior account managers. No 12-person agency overhead in your invoice.
You get me, hands on the controls daily. Not a junior account manager regurgitating a 12-person team's notes. The person reviewing your numbers is the same person making the moves.
Meta, Google, Pinterest, TikTok, Snapchat. I run all of them daily. When Meta CAC climbs, I know exactly where to shift the spend. Not a generalist guess. A real reallocation.
3 hooks × 2 angles × static + video. 6 ads tested per week minimum. Most accounts have 4-6 creatives running on repeat. That's why CAC climbs. We fix that on day one.
iOS 14 broke browser pixels. If your Meta CAPI isn't firing server-side, you're reporting 30-40% less than you actually drove. We fix that during the audit, no upcharge.
Meta's reported ROAS is fantasy after iOS 14. I run actual P&L analysis daily — Shopify revenue minus COGS minus ad spend minus fees. You know your real margin per channel by day 3.
This isn't for someone burning $500/mo on Meta. This is for brands at $1M+ ARR already spending real money and needing senior judgment on every dollar. If you're below that, you're not ready yet.
Most freelancers specialize in one. I run the whole stack — so when one channel saturates, we shift, not stall.
Facebook + Instagram. ASC+ for cold acquisition, disciplined creative testing protocols, 3-stage retargeting stacks. The workhorse for almost every DTC brand.
Search, Performance Max, Shopping, YouTube. Feed optimization, asset group rebuilds, branded search defense. The right Google PMAX setup beats most Meta accounts.
Full-funnel scaling for AOV $50+ brands. The most underrated channel in DTC right now. 3-5x ROAS targets, less competition than Meta, premium audience.
Spark Ads with native creator content, Smart Performance Campaigns, lower-funnel optimization. Surging demand, low operator supply. This is where 2026 growth lives.
DR campaigns, AR Lens activations. Almost no operators run this. Massive opportunity for younger-skewing categories at lower CPMs than Meta.
DV360 for brand-safe scaling. LinkedIn for B2B and premium DTC. We use these surgically, not as crutches. Right channel, right moment.
Six recent wins. Same operator, same playbook, different brands. Each one shipped within 30-90 days.
I don't take retainers blind. Every engagement starts with a 30-minute call so we both know it's a fit. No 6-page proposals. No strategy decks. Just numbers and execution.
I tear down your account in 5 days. Deliver a written report with prioritized fixes. Zero cost, no card, no obligation. If you want to move forward, we scope.
Restructure every campaign. Fix tracking. Ship 8-12 new creatives. Active daily management. Weekly reporting. By day 21 you know exactly where the math is.
Continue with me monthly, or take the documented playbook in-house. No lock-in, no hard sells. The work either pays for itself or it doesn't.
5-day account audit. No card, no obligation. You get a written report with prioritized fixes whether we work together or not. If you like how I think, we talk on a 15-min call.